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Logo and accompanying print collateral for local property management company

Lowcountry Beam

Services 

Business Collateral

Graphic Design

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Notes for Logo Design

Initial Exploration 

Themes, keywords, and design requirements from client: 

  • Palmetto Trees

  • "Leadership with 20/20 Vision"

  • "Service Beyond the Call"

  • Community

  • Quality of Life

  • Charleston

  • Unity/Unify

  • Reintegrating sheriff's office into the communities

  • Total transparency

  • Bold initiatives

  • Ravenel Bridge

  • Colors: blue and grey for democratic party

Final Logo

The clients requested an illustration of a house under an oak tree, imagery synonymous with the lowcountry of South Carolina. In addition, they wanted a modern typeface as they are a young couple with a new business and they wanted their logo to represent the fresh perspective that they bring to the property management business.

Additional Markings

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Colors & Fonts

Primary
C57% M0% Y48% K80% 
R20 G69 B54 
HEX #144536

Secondary
C25% M12% Y20% K0% 
R192 G204 B129
HEX #C0CCC7

Accent
C0% M0% Y0% K80% 
R88 G89 B91
HEX #58595B

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Josephin Sans Semibold

Charter Black

Charter Black Italic

To do Lists

T-shirts

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Website

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