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Sarah Crosswell
​
Logo and accompanying print collateral for local campaign for Sheriff's office
Kristin for Sheriff
Campaign Collateral
Graphic Design
​
Notes for Logo Design
Initial Exploration
Themes, keywords, and design requirements from client:
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Palmetto Trees
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"Leadership with 20/20 Vision"
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"Service Beyond the Call"
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Community
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Quality of Life
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Charleston
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Unity/Unify
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Reintegrating sheriff's office into the communities
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Total transparency
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Bold initiatives
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Ravenel Bridge
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Colors: blue and grey for democratic party
Notes for Logo Design
Themes, keywords, and design requirements from client:
-
Palmetto Trees
-
"Leadership with 20/20 Vision"
-
"Service Beyond the Call"
-
Community
-
Quality of Life
-
Charleston
-
Unity/Unify
-
Reintegrating sheriff's office into the communities
-
Total transparency
-
Bold initiatives
-
Ravenel Bridge
-
First name only - for familiarity
-
Colors: blue and grey for democratic party
Initial Exploration
Final Logo
Based on client feedback, the final design of the logo was selected and a couple of tweaks made.
I wanted this design to have an organic shape, while offering easily recognizable "local" icons that would represent Charleston, SC. Since the candidate for office was a female, the font selection was intended to appear serious and powerful while remaining feminine in nature. In addition, I chose colors that would clearly represent the Democratic party without being overtly political and expected.
Powerful. Feminine. Fresh.
Colors & Fonts
Primary
C94% M74% Y43% K36%
R27 G59 B84
HEX #1B3B54
Secondary
C45% M36% Y35% K27%
R146 G148 B151
HEX #929497
Accent
C61% M0% Y0% K0%
R62 G199 B244
HEX #3EC7F4
Futura Bold
Hoefler Bold Italic
Hoefler Regular
Business Cards
Yard Signs
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