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Logo and accompanying print collateral for local campaign for Sheriff's office
Kristin for Sheriff
Campaign Collateral
Graphic Design
Notes for Logo Design
Initial Exploration
Themes, keywords, and design requirements from client:
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Palmetto Trees
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"Leadership with 20/20 Vision"
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"Service Beyond the Call"
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Community
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Quality of Life
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Charleston
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Unity/Unify
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Reintegrating sheriff's office into the communities
-
Total transparency
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Bold initiatives
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Ravenel Bridge
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Colors: blue and grey for democratic party
Notes for Logo Design
Themes, keywords, and design requirements from client:
-
Palmetto Trees
-
"Leadership with 20/20 Vision"
-
"Service Beyond the Call"
-
Community
-
Quality of Life
-
Charleston
-
Unity/Unify
-
Reintegrating sheriff's office into the communities
-
Total transparency
-
Bold initiatives
-
Ravenel Bridge
-
First name only - for familiarity
-
Colors: blue and grey for democratic party
Initial Exploration
Final Logo
Based on client feedback, the final design of the logo was selected and a couple of tweaks made.
I wanted this design to have an organic shape, while offering easily recognizable "local" icons that would represent Charleston, SC. Since the candidate for office was a female, the font selection was intended to appear serious and powerful while remaining feminine in nature. In addition, I chose colors that would clearly represent the Democratic party without being overtly political and expected.
Powerful. Feminine. Fresh.
Colors & Fonts
Primary
C94% M74% Y43% K36%
R27 G59 B84
HEX #1B3B54
Secondary
C45% M36% Y35% K27%
R146 G148 B151
HEX #929497
Accent
C61% M0% Y0% K0%
R62 G199 B244
HEX #3EC7F4
Futura Bold
Hoefler Bold Italic
Hoefler Regular
Business Cards
Yard Signs
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